The misshapen tubular gland requires any of the existing techniques for its shape shifting, like Rees and Aston's, Ribeiro's, Puckett's, Palacín's, Mandrekas' and Nogueira's; they all entails certain plasties, cuts, decompressions and redistributions on the breast tissue.
Dr. Alejandro Nogueira developed his own technique to treat tuberous breasts in the early 2000s due to the shortcomings, poor results and serious complications typically associated with the traditional and worldwide used aforementioned techniques.
Severe criticisms have always arisen from the use of traditional tuberous breast correction glanduloplasties, essentially due to their inability to rebuild and fill the missing lower pole of the tuberous breasts, their incomplete decompression of the glandular constriction, the partial eradication of the breast conicity, in many cases also their physical unfeasibility because of the extreme firmness of the rebellious tuberous breasts which precludes their technical application, the common occurrence of vascular complications like ischemia or necrosis, implant losses, the persistence of a double bubble deformity, recurrence or persistence of the tuberosity, unsuitability to host breast implants, etc.
It is a popular belief among worldwide plastic surgeons that the tuberous breast correction techniques are, in the best case, suboptimal and fail to provide a comprehensive and safe all-purposes solution for any type and grade of tuberous or tubular breast deformity.
In order to address the limitations and risks of traditional techniques Dr. Alejandro Nogueira designed his own glanduloplasty method which he has been perfecting during several decades on hundreds of tuberous breast patients.
Dr. Alejandro Nogueira's 4 flaps tuberous glanduloplasty technique tackles the key goals any surgical procedure should provide to the patient seeking tuberous breast correction; Dr. Alejandro Nogueira's 4 flaps technique features complete eradication of the conicity minimizing recurrence, comprehensive reshaping of all breast mound quadrants, efficient decompression, suited to host breast implants of any volume embracing them in a easy and smooth manner, prevention of double bubble deformity, vascular safety and low risk of complications, feasible in any modality and severity of tuberosity, moderate complexity, reliability and predictability.
Dr. Alejandro Nogueira's 4 flaps technique consists in tailoring four pyramid shaped glandular slices via an apical access through the areola, not requiring eversion of the breast's deep surface, neither splitting the skin from the gland and avoiding the tailoring of glandular flaps with uncertain vascularity; it is fully compatible with the underlying presence of breast implants; another critical advantage is its versatility, since allows trimming any of the four flaps down to a desired shape or size in order to customize the result or to prevent vascular complications.
Thorough usage and testing of this technique, including very long term follow up of the patients, has provided evidence beyond any shade of doubt of the advantages and superiority of Dr. Alejandro Nogueira's 4 flaps technique above and beyond any other traditional or modern glanduloplasty option.
Dr. Alejandro Nogueira's 4 flaps technique is reputed by its excellent vascularity, with no cases of significant necrosis reported, neither one single implant loss has been associated to it; it is also compatible with pregnancy, breast feeding, mammograms and any medical intervention; work, sports and physical activities are perfectly compatible with it too.
Sensation preservation at the nipples is one of its most remarkable advantages.
This case's set of images has both informative and educational purposes for patients and surgeons, aiming to convey an understandable three dimensional vision of the technique's geometry, design and execution, as well as intraoperative step by step movie frames allowing a good acquisition of how the technique is performed.
The patient suffered a very high grade of complete tuberous breast deformity, including a double constriction ring encircling the whole breast perimeter and another one next to the areola, enlarged and herniated areolas, severe conicity, very high inframammary crease and total absence of the lower breast pole; thus Dr. Alejandro Nogueira's 4 flaps technique was indicated, showing its maximum splendour in this case.
Due to the competitiveness scenario of the markets most plastic surgery clinics and plastic surgeons feel forced to invest large sums of money into advertising and marketing campaigns; this non medical additional cost is always and necessarily charged on top of the final price paid by patients, leading thus to an overprice of surgeries and treatments. No one patient wishes to bear that financial burden embedded in the surgical costs, furthermore neither surgeons nor clinics are happy to increase their retail prices and penalize their customers with costs not bringing any kind of special medical benefit, safety enhancements or results improvement; the promotion budget aims only to disseminate the public knowledge of a services provider and raise the awareness about its presence to potential customers, but not to make the service or the product a better one.
Seems like this model is a no-way-out labyrinth from which no one can be freed, furthermore it is such a tempting, easy and hassle-free way that actually most patients and plastic surgery providers are locked into it, happily or with resignation, paying a high price due to being non collaborative; however there is an ideal alternative, based on keeping up a good hard work based on a strive for providing quality service and achieving patients' satisfaction, which necessarily requires the decided support of the clients and somehow their involvement in such virtuous business model grounded on top-notch results
When plastic surgery providers and patients do actively engage into a collaborative economy scenario a win-win basis is set for their relationship, since the clinics and surgeons obtain the best promotion ever possible with no budget for marketing investment and the patients get in return rid of any additional and unnecessary costs; such a price reduction does not represent any loss in the quality of the treatment they are receiving, furthermore this saving achieved will actually reward customers with a reinforced confidence and guarantee the service providers will strive to perform the best job possible and obtain results second to none.
It is not a paradox or contradiction; under a collaborative economy umbrella plastic surgery patients enjoy a greater plus of confidence that clinics and surgeons will do their very best and beyond to satisfy their customers, in spite the price is lower than in marketing-based non collaborative models; plastic surgery providers who found their business sustainability on the pillars of exclusively or mainly incremental budget investment in ongoing promotion campaigns do have little incentive in achieving first-class results and the best patient experiences, since their business model is not based on returning patients after word-of-mouth dissemination of their reputation but on the attraction of cold clients with sophisticated advertising methods of higher or lesser moral acceptability, attracting customers as parachutists randomly landing on unknown land, which is a perverse business model frequently leading to an unavoidable degradation of safety and results quality besides an uncontrollable increase in costs and prices; this marketing-based model creates no incentives to keep up the good work and pushes the prices higher on and on due to require increasing promotional investments.
On the other side, which is definitely our side, clinics and surgeons who rely solely or mostly their existence and survival in the competitive plastic surgery market enjoying the widespread of their excellence extended by their own patients results and satisfaction, like a mill driven by the winds of prestige, have the strongest ever incentive to be the best service providers around, sourced from the support of happy clients and their operated cases as proof of their excellent jobs; needless to say such supporters, the patients, have to enjoy a share of this benefit so that the incentive is reciprocal; under this scenario clinics and surgeons strive to provide the best service and accordingly patients release and transfer in a fair exchange the materials and tools required to build a marketing-budget-free and virtuous business model which creates the perfect incentives to build the best sponsorship-free reputation, based on the grounds of medical quality thus allowing prices control within affordability thanks to the minimal cost of its maintenance.
This is the deal; patients give in our favor the release and transfer of the intellectual property, the rights of image, the medical records and the personal data of their cases for scientific dissemination, medical teaching, public communication, commercial promotion, advertising marketing, commercial exploitation and disclosure in general, and they receive in exchange a compensating remuneration of a -20% discount from the standard price list for our treatments, as it is publicly visible by default in all the prices and quotations on our website.
As can be observed our visible prices are highly competitive if compared with other plastic surgery providers, actually the difference is approximately a -20% from the average price of each particular treatment in other clinics and surgeons from similar economical areas and countries of comparable development; this is not due to any quality or safety downgrading but to our collaborative business model; in other words, the budget which theoretically should be invested in marketing and promotion campaigns is discounted from the retail prices and, unlike other plastic surgery providers, is not wasted into pointless advertising to patients which entails no kind of added value for them; such campaigns are replaced with our superb results publicized thanks our patients support by letting us use their cases' Before & After and Intraoperative & Technical images and medical details; this explains that price gap between us and other clinics and surgeons.
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