Very bad results of a previous augmentation mammoplasty done not many years ago elsewhere, requiring full breast revision to correct what seems like a compilation of the most common mistakes regarding the use of breast implants.
To begin with, this was not at all an easy case of breast augmentation since the patient was severely hypoplastic with barely any breast tissue, very slim, actually could be considered of skinny frame; such cases require maximum technical precision because any suboptimal adjustment is going to be obvious and noticed as unsightly effects; unaware of this circumstance and or insufficiently skilled to face this patient's case challenges, the previous surgeon carried ahead a very poor surgical work.
The implants were inserted via the inframammary crease, however no one mandatory correction of its level was foreseen or planned, so the incision was performed on the original inframammary fold and not in the new one created by well centred prostheses; the consequence was terribly eccentric implants, riding too high and the nipples pointing downwards; subsequently there is a derivate issue after achieving correct centricity of the breast implant beneath the nipple, since this centricity requires lowering the inframammary crease to a desired level compatible with perfect implant placement and lower pole fullness, thus being the previous incision made too high leads to the new inframammary crease be lower than the initial incision such scar will not be at the correct and concealed crease but in the middle of the lower pole of the breast, this is unavoidable however would have never happened if the incision would have been through the areola, even in cases of prosthetic eccentricity repair like this.
Other major deformity was the dynamic animation muscle flex deformity, due to the use of a submuscular or dual plane with insufficient release of the pectoralis muscle; such a basic mistake is unacceptable and can't be understood like any kind of muscular intolerance or individual idiosyncrasy, it is a well known issue and preventing it is also widely known, the pectoralis muscle needs extensive release not to lead to embracement or incarceration and dragging of the implant.
Additionally the implants were chosen with their base width too narrow without any anatomical criterion according to patient's ribcage dimensions, and they were of round profile which is not the best choice in general breast augmentation but much less or even unwise in skinny patients; all the former lead to a coconut or fake balls look, extremely wide cleavage separation and bottom level outcome.
Revision mammoplasties are of very high difficulty in skinny patients with ruptured or aged implants, because the cover is poor and sometimes unreliable, the vascularity scarce, the visibility of any tiny lack of prosthetic adjustment total, they lack support for plasties and other revision techniques and the mandatory capsulectomy or periprosthetic capsule removal is a very delicate maneuver due to having such thin mammary tissue supply above the implant.
The patient was given two options for the surgical access, going through the areola, thus having both the areolar and the lower breast pole incisions, or avoid the areolar scar by means of horizontally extending the previous submammary scar; she opted for the latter very much aware of its visibility and eager to prevent any additional scars at the areola; renewal of implants, especially aged ones or suspected or purportedly ruptured, requires a mandatory total capsulectomy, which is unfeasible via short submammary incisions, this maneuver needs short areola incisions or long inframammary ones, the patient preferred the long scar underneath the breast.
This case was managed with a complete, meticulous and very delicate capsulectomy, during which all the calcifications were removed, the aged prosthesis explanted and their leaking silicone totally eliminated to obtain a healthy and fleshy bed of tissues to host the new implants.
Then the pockets for the implants were redefined, the inner cleavage and the inframammary creases mobilized and expanded to achieve good nipple areola complex centricity, and new implants were inserted in the ideal subfascial plane of placement.
Note that in the subfascial plane it is physically, anatomically and literally impossible any kind of animation or muscle flex deformity.
The new implants were chosen state of the art highly cohesive gel filled, anatomical shaped and macrotextured at the shell, chosen with better suited dimensions, wide enough to the patient's frame, optimizing the lower pole and the cleavage, achieving an amazingly natural look and increasing the volume to a moderate size based on patient's wishes.
PRODUCT PURCHASE | STANDARD QUOTATION | COMBO SPECIAL APPLIED | DISCOUNT % | DISCOUNT € | FINAL QUOTATION |
---|---|---|---|---|---|
Breast implants anatomical 5G | 5.490,98€ | Breast Implants | 20% | -1.098,20€ | 4.392,78€ |
Breast revision short | 3.968,00€ | Breast Implants | 20% | -793,60€ | 3.174,40€ |
TOTAL | 9.458,98€ | 20,00% | -1.891,80€ | 7.567,18€ |
Due to the competitiveness scenario of the markets most plastic surgery clinics and plastic surgeons feel forced to invest large sums of money into advertising and marketing campaigns; this non medical additional cost is always and necessarily charged on top of the final price paid by patients, leading thus to an overprice of surgeries and treatments. No one patient wishes to bear that financial burden embedded in the surgical costs, furthermore neither surgeons nor clinics are happy to increase their retail prices and penalize their customers with costs not bringing any kind of special medical benefit, safety enhancements or results improvement; the promotion budget aims only to disseminate the public knowledge of a services provider and raise the awareness about its presence to potential customers, but not to make the service or the product a better one.
Seems like this model is a no-way-out labyrinth from which no one can be freed, furthermore it is such a tempting, easy and hassle-free way that actually most patients and plastic surgery providers are locked into it, happily or with resignation, paying a high price due to being non collaborative; however there is an ideal alternative, based on keeping up a good hard work based on a strive for providing quality service and achieving patients' satisfaction, which necessarily requires the decided support of the clients and somehow their involvement in such virtuous business model grounded on top-notch results
When plastic surgery providers and patients do actively engage into a collaborative economy scenario a win-win basis is set for their relationship, since the clinics and surgeons obtain the best promotion ever possible with no budget for marketing investment and the patients get in return rid of any additional and unnecessary costs; such a price reduction does not represent any loss in the quality of the treatment they are receiving, furthermore this saving achieved will actually reward customers with a reinforced confidence and guarantee the service providers will strive to perform the best job possible and obtain results second to none.
It is not a paradox or contradiction; under a collaborative economy umbrella plastic surgery patients enjoy a greater plus of confidence that clinics and surgeons will do their very best and beyond to satisfy their customers, in spite the price is lower than in marketing-based non collaborative models; plastic surgery providers who found their business sustainability on the pillars of exclusively or mainly incremental budget investment in ongoing promotion campaigns do have little incentive in achieving first-class results and the best patient experiences, since their business model is not based on returning patients after word-of-mouth dissemination of their reputation but on the attraction of cold clients with sophisticated advertising methods of higher or lesser moral acceptability, attracting customers as parachutists randomly landing on unknown land, which is a perverse business model frequently leading to an unavoidable degradation of safety and results quality besides an uncontrollable increase in costs and prices; this marketing-based model creates no incentives to keep up the good work and pushes the prices higher on and on due to require increasing promotional investments.
On the other side, which is definitely our side, clinics and surgeons who rely solely or mostly their existence and survival in the competitive plastic surgery market enjoying the widespread of their excellence extended by their own patients results and satisfaction, like a mill driven by the winds of prestige, have the strongest ever incentive to be the best service providers around, sourced from the support of happy clients and their operated cases as proof of their excellent jobs; needless to say such supporters, the patients, have to enjoy a share of this benefit so that the incentive is reciprocal; under this scenario clinics and surgeons strive to provide the best service and accordingly patients release and transfer in a fair exchange the materials and tools required to build a marketing-budget-free and virtuous business model which creates the perfect incentives to build the best sponsorship-free reputation, based on the grounds of medical quality thus allowing prices control within affordability thanks to the minimal cost of its maintenance.
This is the deal; patients give in our favor the release and transfer of the intellectual property, the rights of image, the medical records and the personal data of their cases for scientific dissemination, medical teaching, public communication, commercial promotion, advertising marketing, commercial exploitation and disclosure in general, and they receive in exchange a compensating remuneration of a -20% discount from the standard price list for our treatments, as it is publicly visible by default in all the prices and quotations on our website.
As can be observed our visible prices are highly competitive if compared with other plastic surgery providers, actually the difference is approximately a -20% from the average price of each particular treatment in other clinics and surgeons from similar economical areas and countries of comparable development; this is not due to any quality or safety downgrading but to our collaborative business model; in other words, the budget which theoretically should be invested in marketing and promotion campaigns is discounted from the retail prices and, unlike other plastic surgery providers, is not wasted into pointless advertising to patients which entails no kind of added value for them; such campaigns are replaced with our superb results publicized thanks our patients support by letting us use their cases' Before & After and Intraoperative & Technical images and medical details; this explains that price gap between us and other clinics and surgeons.
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