This case is the perfect example of a complete African ethnicity nose comprehensively covering the whole set, without exceptions, of anatomical issues featuring, to a higher or lesser extent, other patients of pure or mixed African blood, like African American, Afrocaribbean, Mulatto, etc.
The most remarkable issues are the missing dorsum, the nasal pyramid is barely existent due the minimal development of the nasal bones and upper lateral or triangular cartilages, the dorsum or bridge is flat, parallel to the maxilla and requiring a massive grade of augmentation, if not total reconstruction; however the nose is not actually broad as it seems but just a mere optical effect due to the flat, rounded, broad and undefined dorsum, which is another one of the main issues in this case; the remains of the nasal pyramid are short, thus the nose needs lengthening too; the nasal tip is collapsed, undefined and flattened due to the weak, unsupportive, underdeveloped and thin lower lateral cartilages; the tip has the so typical large fibrofatty pad present in African noses, leading to a bulbous hypertrophy; there is poor alar support as well, making the nose somehow functionally impaired at its nasal valve but not aesthetically due to the thick skin cover; last but not least the issues at the nostrils, which have at the same time large alar flares, this is large alae, and large sills or nostril bases, and in this particular case an excess of inner lining leading to visible creases.
Mixed blood cases may be subject to more or less conservative approaches, but fully featured African noses require from the surgeon not only awareness of the ordeal he is facing but also deep understanding of the anatomical peculiarities underlying their shape and the very high end technical skills in parallel with artistic resources required for a successful outcome, making these rhinoplasties totally a world apart from caucasian ones or other ethnicities; the only ethnicity sharing features with the African noses is the Asian one.
This complete African case was simply and literally rebuild adding a new layer of skeleton overlapped above the pre existent one, using the original nose as pillars or platform to stand by the new skeleton added on top; after an open access the huge fibrofatty pad covering the tip domes, the supratip and the alae was completely and meticulously removed; then the recipient beds for the new onlay nose grafting were prepared at dorsum, tip, alae and columella.
Considering the huge amount, size and thickness of cartilage grafting required the ears or septum were ruled out as donor sites; it was decided preoperatively to access rib cartilages via an incision under the right breast, harvesting the cartilaginous shafts, not the cortex, from the seventh and sixth rib arcs; out of the cartilaginous material harvested four freely designed elements were tailored, customized and exhaustively tested until perfect compliance was assessed; the first was an entire new dorsum, thick enough to raise the congenitally absent bridge and with great care to obtain a straight and smooth new profile and a perfectly matched concave undersurface aiming to fit the pre existent dorsum with stability, such element was given a beveled shape at its upper end to fit into the frontonasal groove and at the lower end a rectangular prong was tailored so that it can act as dorsocolumellar graft by means of fitting into the second element that follows; an en bloc tip and columella extended graft which also acted as caudal septal extension graft, with a tailored slot at is rear side to let the original caudal septum fit into it and a rectangular frame scooped at its top to host the rectangular prong of the dorsal graft and thus achieve structural stability; finally the two other elements were brand new lateral cruras to provide the necessary alar support, firmly sutured and caudally oriented; a supratip break effect was requested by the patient and intentionally designed when matching the dorsal and tip columella grafts; the patient expressly requested a not very sharp nose, thus a somehow broad tip was built during its redefinition.
Once structural stability was confirmed the last stage was closure of the cutaneous hood and assessment of the final excess of alar and nostril skin; a triple removal of skin was performed by means of a wedge excision of alar base and nostril sill plus an alar rim inner vertical resection.
It is very important noting these African noses are in need of both a massive augmentation in some areas like the bridge or an increase in nasal tip projection, plus an aggressive reduction in others as can be tip size, alar flare and nostrils sills' width.
Another remarkable point is how a well chosen rib cartilage does not warp; it is well known that only the shaft or center of the rib cartilage stays straight, it is the cortex that warps and has to be discarded; this case is a good proof of it, as well as is a good example of how problematic and unwise are nasal prostheses and the neat superiority of own patient's tissues as reconstructive material which, however, are more demanding technically for the surgeons due to their extraction and tailoring, this explains why it is so uncommon finding well trained and state of the art compliant surgeons able to manage these difficult cases.
It is hard to believe the final outcome is even technically feasible, however this case is the perfect proof that when skills are high, patience is immense and creativity shakes hands with deep anatomical understanding it is possible to carry ahead successful ethnic African rhinoplasties still providing very natural results, customizations to meet patient's preferences, feminization and awesome facial balance with preservation of ethnicity, unlike minimally invasive, conservative and scared approaches which, in these extremely complex cases, lead to grotesque, artificial, ethnically incompatible, insufficient or excessive, always disappointing and normally unsightly results; African noses and alike ethnicities need a very challenging technical management only feasible by the most talented surgeons in top class structure rhinoplasty.
Note: patients with dark or black skin are genetically prone to develop hypertrophic or keloid scars, of poor quality in general and more visible than the average; in spite there are treatments to put this problem under control and palliate it, there is no way to foresee or prevent its occurrence, being sometimes a price or risk patients well aware take in order to achieve their dreams of anatomical modification.
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Medicine and Surgery are not exact sciences, therefore it is not possible to foretell the most likely evolution neither establish the most suitable management for each individual case until the moment the physicians can preoperatively evaluate the patient and receive feedback about the postoperative.
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Remember that all surgery is likely to produce lasting swelling and a lifetime permanent scar, which is likely to partially evolve over approximately 12 to 18 months or longer because this is an issue of unpredictable kind; some patients may be prone to permanent swelling and bad scarring.
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All the prices and quotations visible on our website belong to or are calculated out of the reduced price list and do already enjoy by default a -20% discount from the standard price list for our treatments as compensating remuneration for the release and transfer of the intellectual property, the rights of image, the medical records and the personal data of our patients for scientific dissemination, medical teaching, public communication, commercial promotion, advertising marketing, commercial exploitation and disclosure in general, unless they express the opposite at their surgery day booking by opting for the standard prices.
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Our prices are quotations valid for the majority of cases operated on; notwithstanding a few cases are non standard, atypical, requiring exceptional resources and, therefore, needing customized quote calculation; do seek the advice of our Medical and Sales Teams to find out whether your case lies within the standard protocol of management, which actually is the most likely scenario.
Standard quotations do cover the planned protocol of management, including preoperative consultation with the surgeon, preanesthesia examination, basic preoperative tests, surgeon, anesthetist and assistant fees, planned operating room, rental time, regular intraoperative surgical supplies (materials, drugs, etc.), agreed implants (breast, etc.), one recommended postoperative garment (brassiere, corset, etc.), 1 hour recovery unit stay, individual ward room, regular hospital supplies (materials, drugs, etc.) and postoperative office-based care.
Not included in standard quotations are, among others, non basic preoperative tests, pre and postoperative consultant referrals for assessment, additional garments, non hospital supplies (materials, drugs, etc.), postoperative tests and any kind of postoperative re-interventions, postoperative medical or surgical emergencies and costs exceeding the planned protocol of management like unplanned, unforeseeable and unavoidable extended surgical time rental of the operating room, extended hospital stay in standard ward or Intensive Care Unit (ICU) room and all the associated costs with any hospital-based assistance of complications, medicalized repatriation, hostelry accommodation, maintenance and travel costs; we do not take account of any costs not within the scheduled treatment pre and postoperative planned and agreed management.
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Combo Specials discounts are percentages of reduction applied on the retail price of the standard quotations for the treatments of the price list; these discounts are not applicable on non standard cases, customized quotations and charges not included in the standard quotations.
The treatments Breast implants custom XL or Breast reconstruction autologous and the Surgery Shield for any body area treament is expressly excluded from any price reduction, discount and promotion, among them the Combo Specials.
Combo Specials are applied and calculated for each purchase of treatments to be performed simultaneously; Combo Specials are not allowed on treatments to be performed in different anesthetic procedures or different surgical episodes; any given purchase of treatments to be performed simultaneously may include more than one Combo Special.
One given treatment cannot be affected by more than one discount, be it Combo Specials or other discounts; in the event of a conflict due to the coincidence of more than one Combo Specials discount affecting a given treatment, the discount that produces the greatest gross discount in favor of the patient calculated at the given treatment in conflict level will be applied.
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Due to the competitiveness scenario of the markets most plastic surgery clinics and plastic surgeons feel forced to invest large sums of money into advertising and marketing campaigns; this non medical additional cost is always and necessarily charged on top of the final price paid by patients, leading thus to an overprice of surgeries and treatments. No one patient wishes to bear that financial burden embedded in the surgical costs, furthermore neither surgeons nor clinics are happy to increase their retail prices and penalize their customers with costs not bringing any kind of special medical benefit, safety enhancements or results improvement; the promotion budget aims only to disseminate the public knowledge of a services provider and raise the awareness about its presence to potential customers, but not to make the service or the product a better one.
Seems like this model is a no-way-out labyrinth from which no one can be freed, furthermore it is such a tempting, easy and hassle-free way that actually most patients and plastic surgery providers are locked into it, happily or with resignation, paying a high price due to being non collaborative; however there is an ideal alternative, based on keeping up a good hard work based on a strive for providing quality service and achieving patients' satisfaction, which necessarily requires the decided support of the clients and somehow their involvement in such virtuous business model grounded on top-notch results
READ ABOUT BENEFITS OF THE COLLABORATIVE MODEL
When plastic surgery providers and patients do actively engage into a collaborative economy scenario a win-win basis is set for their relationship, since the clinics and surgeons obtain the best promotion ever possible with no budget for marketing investment and the patients get in return rid of any additional and unnecessary costs; such a price reduction does not represent any loss in the quality of the treatment they are receiving, furthermore this saving achieved will actually reward customers with a reinforced confidence and guarantee the service providers will strive to perform the best job possible and obtain results second to none.
It is not a paradox or contradiction; under a collaborative economy umbrella plastic surgery patients enjoy a greater plus of confidence that clinics and surgeons will do their very best and beyond to satisfy their customers, in spite the price is lower than in marketing-based non collaborative models; plastic surgery providers who found their business sustainability on the pillars of exclusively or mainly incremental budget investment in ongoing promotion campaigns do have little incentive in achieving first-class results and the best patient experiences, since their business model is not based on returning patients after word-of-mouth dissemination of their reputation but on the attraction of cold clients with sophisticated advertising methods of higher or lesser moral acceptability, attracting customers as parachutists randomly landing on unknown land, which is a perverse business model frequently leading to an unavoidable degradation of safety and results quality besides an uncontrollable increase in costs and prices; this marketing-based model creates no incentives to keep up the good work and pushes the prices higher on and on due to require increasing promotional investments.
On the other side, which is definitely our side, clinics and surgeons who rely solely or mostly their existence and survival in the competitive plastic surgery market enjoying the widespread of their excellence extended by their own patients results and satisfaction, like a mill driven by the winds of prestige, have the strongest ever incentive to be the best service providers around, sourced from the support of happy clients and their operated cases as proof of their excellent jobs; needless to say such supporters, the patients, have to enjoy a share of this benefit so that the incentive is reciprocal; under this scenario clinics and surgeons strive to provide the best service and accordingly patients release and transfer in a fair exchange the materials and tools required to build a marketing-budget-free and virtuous business model which creates the perfect incentives to build the best sponsorship-free reputation, based on the grounds of medical quality thus allowing prices control within affordability thanks to the minimal cost of its maintenance.
This is the deal; patients give in our favor the release and transfer of the intellectual property, the rights of image, the medical records and the personal data of their cases for scientific dissemination, medical teaching, public communication, commercial promotion, advertising marketing, commercial exploitation and disclosure in general, and they receive in exchange a compensating remuneration of a -20% discount from the standard price list for our treatments, as it is publicly visible by default in all the prices and quotations on our website.
As can be observed our visible prices are highly competitive if compared with other plastic surgery providers, actually the difference is approximately a -20% from the average price of each particular treatment in other clinics and surgeons from similar economical areas and countries of comparable development; this is not due to any quality or safety downgrading but to our collaborative business model; in other words, the budget which theoretically should be invested in marketing and promotion campaigns is discounted from the retail prices and, unlike other plastic surgery providers, is not wasted into pointless advertising to patients which entails no kind of added value for them; such campaigns are replaced with our superb results publicized thanks our patients support by letting us use their cases' Before & After and Intraoperative & Technical images and medical details; this explains that price gap between us and other clinics and surgeons.
READ LESS ABOUT BENEFITS OF THE COLLABORATIVE MODEL
Patients gain a highly affordable pricing model with yet world-class standards of medical practice, safety and results, and we gain competitiveness within the industry by means of saving the budget theoretically bound to be wasted in marketing.
Patients contribute with their images and medical details and we compensate them with a -20% discount from the expectable average price quoted by comparable clinics and surgeons.
We receive a boost of unbeatable promotion and market penetration by using our awesome operated cases and the patients enjoy a plus of guarantee that we will strive to conduct ourselves to the highest level of excellence and obtain results better than one can imagine.
We help you access the best plastic surgery results and you help us win the race of the market.
Should you feel not interested in collaborating with our business model and still wish to be our patient? No worries, this perfectly possible under the same philosophy of professionalism, devotion and quality, you have to simply express your opposition at surgery day booking by opting for the standard prices and thus give up the -20% discount of the collaborative model, budget which will be used to promote our business in sponsorships, campaigns or one-time actions aiming to attract new customers who, without your help to take the right decision for their surgery, may need sponsored channels to know about us.
Keep in mind that taking part in our collaborative business model is also an altruist way to help other prospective patients to find the medically right and commercially suitable plastic surgery provider, besides collaborating in the medical education of other surgeons and medical professionals.
We offer a flexible consumer-to-business relationship by letting our patients choose between a release & transfer quotation model in which the standard price list receives a -20% discount becoming thus the reduced price list, and a no disclosure quotation in which the standard price list applies and the patient misses such compensating remuneration.
Two models under the same quality involving different prices and marketing-building strategies; you receive always one guarantee: our commitment we will give you our best.
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